👉Introduction to Orientation, Training & Development at Prime Land.
Human Resource Management (HRM) plays a crucial strategic role in shaping employee behaviour, improving organizational performance, and sustaining competitive advantage. Among the core HR functions, orientation, training, and development are fundamental in ensuring employees understand their roles, integrate smoothly into the organization, and continuously develop the competencies needed in dynamic business environments (Armstrong & Taylor, 2020).
In the context of Sri Lanka’s real estate sector, companies like Prime
Land Pvt Ltd rely heavily on sales effectiveness, customer engagement,
and service quality areas that are directly influenced by how well employees
are oriented and trained. However, emerging evidence suggests that Prime Land
faces challenges related to inconsistent onboarding, informal training
practices, and varying developmental opportunities across branches.
Noe (2020) states that ineffective onboarding and training that is not
organized well tend to lead to a decrease in role clarity, confidence, and
turnover (particularly in sales-based organizations).
Moreover, studies demonstrate that the real estate is a competitive,
stressful area and systematized HRD practices are necessary. The research on
the related industries in South Asia also emphasizes that organized training
yields the increase of sales productivity, the improvement of customer
management, and the decrease of staff stress (Khan and Abdullah, 2019). In the
case of such companies as Prime Land, it is not just an advantageous move to
strengthen the HRD framework, but also a strategic need. This blog series
analyses the HR issue in a niche way through theories, sector comparisons,
practice insights, and input of actual organisational practice. It would inform
HR practitioners, students, and managers about how orientation, training and
development can be turned into a strategic advantage to Prime Land.
Reference
Armstrong, M. & Taylor, S., 2020. Armstrong’s Handbook of Human
Resource Management Practice. 16th ed. London: Kogan Page.
Khan, M. & Abdullah, A., 2019. Impact of Training and Development
on Sales Performance: Evidence from South Asian Real Estate Firms.
International Journal of Management Studies, 6(3), pp.45–58.
Noe, R.A., 2020. Employee Training and Development. 8th ed. New York:
McGraw-Hill Education.
I strongly agree with the post's core argument that improving orientation, training, and development at Prime Land is not merely an administrative task but a strategic necessity for sustaining competitive advantage in the real estate sector. This position is thoroughly supported by modern Human Resource Management (HRM) theories.
ReplyDeleteThe post correctly links the success factors of the real estate industry (sales effectiveness, customer engagement) to specific HR outcomes (role clarity, confidence, reduced stress) through effective HR practices.
I fully agree that strengthening orientation, training, and development at Prime Land is not just an operational requirement but a strategic imperative for long-term competitiveness in the real estate market. The post effectively demonstrates how modern HRM theories connect industry success drivers—such as customer engagement, sales capability, and service quality—to critical employee outcomes like role clarity, confidence, and reduced stress. By highlighting this alignment, the argument reinforces that well-structured HR practices directly enhance workforce performance, which ultimately supports organizational growth and customer satisfaction.
DeleteThis blog makes it abundantly evident why effective HRD procedures are crucial in a cutthroat and demanding sector like real estate. According to research from South Asian markets, systematic training and development can increase sales effectiveness, enhance customer service, and lessen staff stress (Khan & Abdullah, 2019). Investing in appropriate HRD systems is not only advantageous but also strategically significant for a business such as Prime Land. The blog is beneficial for managers and HR professionals looking to develop long term organizational strength since it combines theory, industry comparisons, and useful insights.
ReplyDeleteThis blog clearly reinforces the importance of strong HRD practices in a competitive and high-pressure industry like real estate, where well-designed training and development systems can significantly enhance sales performance, improve customer service, and reduce employee stress, as supported by South Asian research (Khan & Abdullah, 2019). By showing how structured HRD initiatives directly contribute to organizational stability and long-term growth, the blog highlights why such investments are not only beneficial but strategically essential for a company like Prime Land. Its blend of theory, practical insights, and industry comparisons makes it especially valuable for managers and HR professionals seeking to build sustained organizational capability.
DeleteThe reasons why orientation, training and development should be strengthened are well laid out in a clear and well-structured fashion in this blog as to why this is strategic to Prime Land Pvt Ltd. It is especially important to focus on the gaps existing in the onboarding and training practices since, as Armstrong and Taylor (2020) note, HR systems directly influence the behaviour of the employees and the performance of the organization. Leaving orientation unsuccessful in a competitive and high-stress industry such as real estate may severely undermine the feeling of safety and the sense of role within employees, which Noe (2020) notes are the key to maintaining a productive sales force.
ReplyDeleteWhat is more, the discussion can be connected to the sector-specific evidence to support the argument. The results of Khan and Abdullah (2019) are also very relevant to the problems at Prime Land, meaning that structured training is not only supportive but a key to improving the productivity of sales and better customer interaction. The blog has worked well in capturing how formal HRD practices could shift to being administrative routines to strategic advantage to the organization. In general, it is a very useful analysis, which combines theory and industry realities in a significant manner.
This blog provides a clear and well-structured justification for strengthening orientation, training, and development at Prime Land Pvt Ltd, effectively positioning these practices as strategic drivers rather than administrative tasks. As highlighted by Armstrong and Taylor (2020), robust HR systems shape employee behaviour and overall organizational performance, making it critical to address current gaps in onboarding and training. In a demanding and high-pressure industry like real estate, inadequate orientation can weaken employees’ sense of role clarity and psychological safety, factors Noe (2020) identifies as essential for sustaining a productive sales force. By integrating sector-specific evidence—such as Khan and Abdullah’s (2019) findings on the positive impact of structured training on sales productivity and customer interaction—the blog convincingly demonstrates how formal HRD practices can be transformed into a source of strategic advantage. Overall, it offers a valuable and insightful analysis that effectively connects theory with industry realities.
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DeleteHello Manori, I want to express my thoughts about your blog. It is a wonderful space like a canvas where thoughts, feelings, and imagination come together so nicely. The very first thing that came to my mind when reading your blog was the calmness and poetry in the writing style which certainly turned out to be an invitation for the readers to slow down and ponder the already rare and precious thing. The content of your blog appears to be created with pure honesty and subtle observation, thus making it relatable to each individual. You can portray even the most profound themes in a gentle manner, thus your blog possesses both emotional warmth and lucidity at the same time. I may recommend sharing even more of your personal experiences or little moments from your daily life, those trivial details very often speak a lot. Moreover, introducing a few images or subtle design touches could also help your beautifully written words to be noticed even more. Just continue to write from your heart, a reader will always come back to you because of your calm and thoughtful voice.
ReplyDeleteThank you so much for your thoughtful and encouraging feedback. I truly appreciate the time you took to reflect on my writing and share such meaningful insights. Your recognition of the calm, gentle tone and emotional sincerity of the blog is deeply motivating, and I’m grateful that these elements resonated with you. I value your suggestions as well—especially the idea of incorporating more personal experiences and subtle visual elements to enhance the overall reader experience. These additions can certainly enrich the connection between content and audience. Your kind words inspire me to continue writing with authenticity and intention, and I’m glad to know that the voice I aim to create feels welcoming and reflective. Thank you once again for your warm and professional feedback.
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DeleteThis introduction presents a clear strategic link between orientation, training, and competitive advantage, which is particularly relevant in a high-pressure sales environment like real estate. The argument that inconsistent onboarding creates role ambiguity aligns well with Noe’s view that structured socialization builds confidence and early performance (Noe, 2020). I also appreciate the sector focus, as HRM research often generalizes findings without recognizing industry-specific stressors. Your integration of South Asian evidence strengthens the practical relevance, showing that HRD has measurable sales outcomes rather than being a support function (Khan & Abdullah, 2019).
ReplyDeleteFrom a theory perspective, it may be useful to emphasize how early orientation shapes the “psychological contract,” influencing retention in commission-driven roles (Rousseau, 1995). Additionally, exploring how HRD fits within a strategic HRM framework could highlight why Prime Land must move beyond informal practices for sustained advantage (Armstrong & Taylor, 2020).
This is an insightful and well-articulated blog that clearly highlights the strategic importance of Human Resource Management, particularly orientation, training, and development, in enhancing organizational performance. I truly appreciate how the analysis connects HR practices to concrete outcomes in the real estate sector, and the way it references both global HR theories and regional research makes the discussion highly relevant and practical.
ReplyDeleteI’m curious to explore further: given the challenges highlighted at Prime Land Pvt Ltd, such as inconsistent onboarding and informal training practices across branches, what specific strategies or frameworks would you recommend to standardize and systematize the orientation and development process? Additionally, how can the company measure the direct impact of these HR interventions on sales performance, customer satisfaction, and employee retention in a way that informs ongoing strategic HR planning?