👉Introduction to Orientation, Training & Development at Prime Land.
Human Resource Management (HRM) plays a crucial strategic role in shaping employee behaviour, improving organizational performance, and sustaining competitive advantage. Among the core HR functions, orientation, training, and development are fundamental in ensuring employees understand their roles, integrate smoothly into the organization, and continuously develop the competencies needed in dynamic business environments (Armstrong & Taylor, 2020). In the context of Sri Lanka’s real estate sector, companies like Prime Land Pvt Ltd rely heavily on sales effectiveness, customer engagement, and service quality areas that are directly influenced by how well employees are oriented and trained. However, emerging evidence suggests that Prime Land faces challenges related to inconsistent onboarding, informal training practices, and varying developmental opportunities across branches. Noe (2020) states that ineffective onboarding and training that is not organized well tend to lead ...